We hate losing options, even when they are bad ones. Hereâs the problem: No matter how big or small your social media presence is, your one personal, individual share is only going to have a limited potential. It will have an anchor attached to it quickly dragging it to the bottom of peopleâs social media streams. — Smashing Magazine (@smashingmag) May 22, 2012. This concept is never more apparent than in e-commerce shopping. The first says something like, âYes! Barry Schwartz, a psychologist, wrote a famous 2004 book on what he called the “paradox of choice.” But many other scholars — not to mention marketing executives — have been doubtful. Since, fortunately, most of our decisions are less weighty, one way to tackle the choice problem is to become more comfortable with the idea of “good enough,” said … The paradox of choice. I believe there is a lot of value to Likes. Hereâs my answer to that question: My eyes are bleeding and I couldnât close that tab in my browser fast enough. And this can be terrifying to someone without healthcare expertise. Our plugin uses one CSS file and one JS file to power all of the buttons. You donât want a user to click through and read your blog. The people we created this tool for are the ones who want more than just a social sharing plugin– they want the most effective social sharing plugin. Because of this, consumers don’t necessarily feel freer or more liberated.
We love diversification, even when it is pointless and costly.
We avoid focusing, even when there is only one correct choice.
Paradox of Choice: Too many options